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Prolonged sitting erodes health, even for the active

Did you know that even if we meet the recommended daily levels of physical activity, sitting for long periods of time boosts the likelihood of declining health?

A recent study concluded that 'prolonged sedentary time was independently associated with deleterious health outcomes regardless of physical activity'.

Sit Less September is a local campaign aimed at raising awareness about the importance of breaking up prolonged sitting and standing more. The average time spent sitting is now nearly 8 hours a day! We would love your help to share four key messages during September:

  1. Just standing up more throughout the day can improve your health.
  2. Standing up, sitting less and moving more is great for your mind and cognitive function
  3. When you replace sitting with standing you reduce your chance of being overweight and obese
  4. Sitting for prolonged periods is bad for your health no matter how fit you are.

Sit Less September.

View the September-October 2017 Active Canterbury Newsletter online.

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Marketing ideas for limited budgets

Street sign on the footpath outside a gym or fitness centre.Activity providers often ask us for ideas on easy, low cost ways to promote their activities, classes and programmes. Here are some strategies you might like to try:

Awesome business cards. Get yourself some snazzy business cards, then give them to every person you lay eyes on. Every handshake should come with a business card. The more people who find out about your business, the better – even if it’s just a quick glance at a business card.

Quality posters and fliers. Print out posters/fliers and post them on community notice boards (libraries, cafes, schools and community centres) in your area.
Canva provides premium templates and easy to use software to design just about anything!

Signage. A creative, attractive sign can help your business stand out. This is a good strategy if you use a community facility or church hall. Signage helps draw attention to your place of business and can help attract new people.

View the July-August 2017 Active Canterbury Newsletter online.

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Are you meeting your Health and Safety responsibilities?

Ticking off a checklist.The new Health and Safety at Work Act 2015 (HSWA) came into effect in April 2016 and has some important implications for anyone delivering classes and activities. It is vital that you take the time to understand the Act and your responsibilities.

Under the Act, a business or undertaking (PCBU) must look after the health and safety of its workers and any other workers it influences or directs. It is also responsible for the health and safety of other people at risk from its work including customers, visitors, or the general public. This is called the 'primary duty of care'

View the May-June 2017 Active Canterbury Newsletter online.

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How being attentive, social and having fun creates magic!

Women having fun during an aquacise session.Would you like to grow your class or activity? Wondering how you can encourage more regular attendance? There are some easy things you can do to help attract new members and improve adherence.

The first thing to realise is that most people don't just come for the exercise. They come for a variety of reasons and many of these have to do with social connections, being part of a 'tribe' and feeling valued. Secondly, you need to take some time to plan how to create an environment that meets these needs.

View the March-April 2017 Active Canterbury Newsletter online.

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Two rock climbers in silhouette with one helping another to the top.Happy Christmas and Seasons Greetings from the Active Canterbury Network!

2017 is a great time to upskill! There are some excellent training opportunities coming up that we want to tell you about!

Whether you're new to the industry, just starting out, or an experienced group fitness leader, there is something for everyone. So get the year off to a great start by getting along to an upcoming workshop or apply to participate in our free mentoring service.

View the December 2016 Special issue of the Active Canterbury Newsletter online.

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Building a great brand is worth it

Did you know that it takes 7 to 12 times for someone to interact with your brand before they are prompted to take action! But what is your brand?

According to marketing consultant Kim Cable, your brand is not a logo, a product, or a service. Simply put: a brand is what a person FEELS when they come into contact with any part of your organisation or business. It is an emotional connection. People build up impressions over time, so your brand is based on who you are most of the time.

The way you promote and market your classes and programmes is an integral part of your brand profile. Every touchpoint helps people build an impression – from the way you answer the phone, to how you deliver the activity, to the look of your Facebook page or a poster you've put together.

Make sure your brand reflect your values.

View the November-December 2016 Active Canterbury Newsletter online.

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