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Promoting physical activity by stealth
The 14th British Heart Foundation National Centre for Physical Activity and Health (BHFNC) conference captured examples of physical activity projects and programmes reflecting the theme: Creating partnerships - promoting physical activity by stealth.
- the primary objective or end - goal of the intervention, movement or cause may be unrelated to increasing physical activity levels, but a supplementary outcome of the project is a change in physical activity behaviour
- there is a focus of people’s intrinsic motivations/passions to attract them to physical activity.